[b]CGI and postproduction: [/b]Luminous Creative Imaging
[b]Photography and creative direction:[/b] Jaap Vliegenthart
Close-ups and 3D-views can be seen at
The inserts in the televions were all created in 3D (apart from the people in the balloon). The message of the campaign was that there was so much content on their HD channels, it was spilling out of your television.